Blar i forfatter "Tuu, Ho Huy"

Viser treff 1-11 av 11

    • Comparing time focus with time importance for measuring future time perspectives in the context of pro-environmental values and outcomes 

      Olsen, Svein Ottar; Tuu, Ho Huy; Tudoran, Ana Alina (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-02-27)
      Introduction: In the area of environmental psychology, time and the temporal perspective have often been used as an overarching framework to explain or predict environmental outcomes. This study aims to introduce a new Time Importance Scale (TIS) based on the attitude strength theory and to assess its nomological validity in comparison with the more established Temporal Focus Scale (TFS) in the ...

    • The conflicting effects of self-construal on impulsive buying tendency toward unhealthy food: the moderating role of future time perspective 

      Tuu, Ho Huy; Olsen, Svein Ottar; Khoi, Nguyen Huu (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-12-03)
      This study extends the understanding of if and how consumer impulse buying tendency toward unhealthy food can be explained by the conflicting and interactive mechanisms of individual differences in self-construal and future time perspectives. Based on a survey sample of 439 Vietnamese consumers, this study adopts a structural equation modelling approach for second-order constructs and moderating ...

    • Exploring the effect of habit strength on scholarly publishing 

      Moksness, Lars; Olsen, Svein Ottar; Tuu, Ho Huy (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-06-30)
      Purpose - This study aims to explore the role of habit strength in explaining intention and open access (OA) and non-OA scholarly publishing.<p> <p>Design/methodology/approach - A decomposed theory of planned behaviour (TPB) is used as the conceptual framework to investigate a sample of 1,588 researchers from the major universities in Norway. Different latent construct models are analysed with a ...

    • How consumer innovativeness, technological expertise, and consideration set size can explain mobile commerce use: An extended understanding using a moderation–mediation model. 

      Tuu, Ho Huy; Khoi, Nguyen Huu; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-04-12)
      This study integrates consumer innovativeness (CI) and technological expertise (TE) in consumer attitudes and mobile commerce use (MCU) and introduces consumer consideration set size (CSS) as a moderator and a mediator of these relationships. Based on a survey sample of 577 Vietnamese consumers, it uses a structural equation modelling approach to test the hypotheses. The findings show that attitudes, ...

    • Intentions to Consume Sustainably Produced Fish: The Moderator Effects of Involvement and Environmental Awareness 

      Skallerud, Kåre; Armbrecht, John; Tuu, Ho Huy (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-01-18)
      The purpose of this study is to apply the conceptual framework of the theory of planned behavior (TPB) to explain the consumption of sustainable produced fish in Sweden. We seek to understand the moderating role of food product involvement and environmental awareness as extensions of traditional constructs such as attitudes, social norms, and perceived behavioral control. The data were derived from ...

    • Patterns of Forming Entrepreneurial Intention: Evidence in Vietnam 

      Khoi, Nguyen Huu; Tuu, Ho Huy; Olsen, Svein Ottar; Le, Angelina Nhat-Hanh (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-03-26)
      The purpose of this study is to explore the direct and interaction effects of entrepreneurial events (feasibility and desirability) and perceived risk (opportunity and threat) on entrepreneurial intention in a transitional economy – Vietnam. The testing results show that perceived desirability and perceived feasibility have direct and interactive effects on entrepreneur intention. Risk as both threat ...

    • Patterns of Vietnamese buying behaviors on luxury branded products 

      Tuu, Ho Huy; Olsen, Svein Ottar; Cong, Le Chi (Journal article; Tidsskriftartikkel; Peer reviewed, 2017)
      <p><i>Purpose</i>: The purpose of this paper is to discuss and test the combined effects of openness to experience (OE) and power, and the moderator effects of social norms (SN) and perceived resources on the choice of luxury attributes for branded products in Vietnam.</p> <p><i>Design/methodology/approach</i>: Based on a self-administered survey data of 207 Vietnamese consumers, a structural ...

    • The relationship between core values, food-specific future time perspective and sustainable food consumption 

      Olsen, Svein Ottar; Tuu, Ho Huy (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-12-15)
      This study investigates the combined effect of individuals’ concern or consideration of future consequences (CFC: future time perspective) of their food habits and two conflicting core values (self-transcendence versus self-enhancement) on sustainable food consumption among Vietnamese consumers. We tested the direct effects of CFC–future (long-term time perspective) and CFC–immediate (short-term ...

    • The role of perceived values in explaining Vietnamese consumers' attitude and intention to adopt mobile commerce 

      Khoi, Nguyen Huu; Tuu, Ho Huy; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2018)
      <p><i>Purpose</i>: The purpose of this paper is to discuss and test the direct and indirect effects of utilitarian, hedonic and social values integrated into the theory of planned behaviour (TPB) to achieve a deeper understanding of consumers’ intention to adopt mobile commerce (MC) in the context of a developing country, Vietnam.</p> <p><i>Design/methodology/approach</i>: Based on self-administered ...

    • Time perspectives and convenience food consumption among teenagers in Vietnam: The dual role of hedonic and healthy eating values 

      Olsen, Svein Ottar; Tuu, Ho Huy (Journal article; Tidsskriftartikkel; Peer reviewed, 2017-05-17)
      This study uses the subscales of Consideration of Future Consequences (CFC) to explore the effects of future (CFC-future) and immediate (CFC-immediate) on convenience food consumption among teenagers in Vietnam. Furthermore, we investigate the mediating and dual role of hedonic and healthy eating values in the relationships between CFCs and convenience food consumption. Survey data from 451 ...

    • The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life 

      Olsen, Svein Ottar; Khoi, Nguyen Huu; Tuu, Ho Huy (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-10-25)
      The antecedents and implications of shopping are relevant to impulsive and compulsive buying behaviour, because both tendencies can be harmful to an individual’s well-being, ill-being, and for society as regards overconsumption and sustainability. Most studies investigating either impulsive or compulsive buying have used different definitions and operationalisations of the two constructs. It is ...